Thursday, 22 December 2011

Regional and cultural variations; who watches Youtube videos with their children most? Mothers or fathers?

Now that our Twinkle Twinkle Little Star video has nearly 500,000 views(!) our viewing statistics have become a lot more meaningful as we now have a large pool of data to work with.

As you can see, the stats are broken down into male/female, by country and by age group with the number of views, as percentages, under each group.

The first thing to note is that the overall split between male and female is pretty close to 50:50. In the first month or so of uploading the split male:female was 15:85. I can't think why there has been a huge shift towards male viewers! Quite what this says about the roles of mothers/fathers I'm not sure. I'm willing to suggest that had we had the internet and YouTube back in the 1950s the figures would have probably been closer to 05:95!

Age groups are pretty much as one would expect with the largest pool in the 35-44 category. When combined with the 25-34 and 45-54, to cover a more realistic range of parents' ages, the total percentage of viewers is overwhelmingly the vast majority. I would pretty much expect to see this result.

For me personally, the stats become more interesting when we look by location. We can start to see relationships between certain age groups ie Philippines & Saudi 13-17 groups being the largest, by percentage for these countries. This is very different to all other countries where this age range is typically (one of) the smallest. Once again, I'm not sure what these results actually mean. Indeed it's also intriguing to see that in UAE and SA that there are no viewers in the 55-64 category. Again, these stats are open for debate and reasoning, but I find them truly fascinating.

The stats are absolutely full of amazing figures. Do you have any thoughts of your own? Any direct experience(s) of your own that tie in with the above picture?

For Nursery Rhyme Videos please visit our main Little Baby Bum website

1 comment:

  1. Great post. Very interesting! I don't even know where to begin dissecting all those percentages. But very cool